f you’ve been building an online business or digital product, chances are you’ve heard of Kajabi—and maybe even built your first course on it. It’s sleek, user-friendly, and built for creators.
But if you’re looking to grow beyond just a course business—and want to run your entire marketing, sales, and client delivery system in one place—GoHighLevel (GHL) is where the real power begins.
Here’s why more and more course creators, coaches, and agency owners are making the switch from Kajabi to GHL—and how it could save you time, money, and stress.
Kajabi is great for hosting digital courses—but it stops short when it comes to the tools needed to actually run and grow a business.
With GoHighLevel, you get:
CRM and sales pipeline management
Email and SMS marketing
Funnels and landing pages
Booking calendars
Automated workflows
Reputation management
Membership sites
Affiliate tracking
White-label capabilities
Instead of duct-taping multiple tools together (Kajabi + Calendly + ActiveCampaign + ClickFunnels + SMS tool), GHL gives you everything under one roof.
While Kajabi offers email marketing, GHL goes further—letting you automate text messages, voicemail drops, DMs, and even phone calls.
You can:
Send appointment reminders via SMS
Follow up with cold leads via email & voicemail
Launch campaigns across multiple channels—all from one dashboard
This multi-channel capability increases conversions and client engagement dramatically.
Kajabi users still have to rely on tools like Calendly for scheduling.
GoHighLevel includes a built-in calendar system—so you can let leads book calls, consultations, or sessions, and trigger follow-up automations automatically.
This is a game-changer for coaches and consultants who live by their calendar.
GoHighLevel’s Workflow Builder is one of the most powerful features. You can:
Trigger emails, texts, tasks, and CRM updates based on user actions
Create full lead nurturing sequences
Automate onboarding, course access, or coaching delivery
Build upsell and downsell funnels seamlessly
Kajabi’s automation is limited to email sequences and basic logic. GHL helps you build a business engine, not just a product funnel.
Want to go beyond coaching or course creation?
GoHighLevel’s white-label option allows you to rebrand the platform and resell it as your own SaaS business.
That means you can:
Offer your own branded client portal
Resell GHL to your clients as a service
Generate monthly recurring revenue (MRR) while scaling your impact
Kajabi offers zero white-label capability—so you’re always building someone else’s brand, not your own.
Let’s break it down:
ToolKajabi Needs Add-OnGHL IncludesFunnel BuilderClickFunnels✅CRMActiveCampaign, HubSpot✅CalendarCalendly✅SMSTwilio or integrations✅Membership Area✅✅Affiliate TrackingThird-party tools✅White Label❌✅
When you stack it up, Kajabi’s “starter simplicity” quickly turns into a costly and fragmented system.
GHL consolidates your tech stack and saves hundreds of dollars a month—while giving you more functionality and freedom.
If you want to scale your business beyond just course sales—through coaching, consulting, digital products, or even SaaS—Kajabi will eventually slow you down.
GHL grows with you:
From solo creator to 6-figure consultant
From coach to full-fledged agency
From service provider to white-label SaaS CEO
You can automate onboarding, handle hundreds of clients, and deliver high-touch experiences with minimal manual work.
Kajabi is an excellent starting platform for course creators. But if you're serious about:
Scaling your income
Streamlining your systems
Automating your marketing
Serving clients at a higher level
Or building a SaaS revenue stream…
Then GoHighLevel isn’t just better—it’s essential.
You can start a 14-day free trial of GoHighLevel and get access to:
✅ Funnel templates
✅ Automation workflows
✅ CRM and calendar tools
✅ Membership setup
✅ SMS/email campaigns
✅ And much more...
👉 Bonus: If you sign up through our partner link, you’ll receive a done-for-you setup, including pre-built snapshots and support to launch fast.